Blog CONTENT WRITING

While blogging is popular with wedding pros (for good reason, see their results here), blogging benefits almost anyone with a website. However, every client I have has different goals that will require different strategies. Not sure to invest in blogs or building your email list/ email marketing strategy? Or still love the customers/clients you’ve gotten through social media? Let’s chat! 

No! While SEO strategies are CONSTANTLY changing thanks to all the Google updates, my clients are still getting great results and leads through their blogs. 

And the truth is, blogging isn’t just about SEO (hear me out!). My clients have actually had prospective customers come to their website through Instagram and because of ONE blog we wrote together, chose to book them. So blogging isn’t just about appeasing the algorithm gods. It’s about showing your passion, your craft and making connections. 

And then there’s the whole Pinterest relevancy which is a whole other ramble which I’ll be blogging about (lol) soon. 

I offered à la carte blog posts for years, but the truth is—those one-offs rarely create the kind of impact most clients are hoping for. The results I’ve seen from consistent blogging (think 6+ posts a year)? They’ve been awe-inspiring. Traffic climbs. Trust deepens. Clients start finding you, not the other way around. The numbers simply don’t lie.

A 3 or 6-month retainer gives us space to create content that resonates, aligns with your goals, and lets your unique spark do the long-game work of connecting and creating genuine, exciting leads. If you only need one or two posts, a blog template or one-and-done service might serve you better. But if you’re ready to invest in content that builds longterm results—I’d love to help you kindle it, my friend. (And I'm always here to answer any further questions!)

Let’s hop on a call to chat about your copywriting needs! Before I work with anyone, I require a call so we can chat in real time and ask as many questions needed to gauge if we’ll be a good fit for each other. Before our call, I also send a little bit more info about me, my packages, prices and process. I’m a proud over-communicator because I never want people to feel like they’re stumbling around in the dark, especially when it’s such an important business investment like copywriting.

Plus, Community is one of the core values of Write by Firelight, and genuine connection is everything. So let’s chat! Even if I’m not the best fit for you, I’m happy to point you in the direction of someone who is.

EVERYONE has their own opinion about this. But through all the conversations I’ve had with SEO strategists and coaches AND my own personal experience with my blog and clients’ blogs is that Wordpress is a consistent high performer. I also like the ease of use of Wordpress for blogging (ie. SEO plugins like Yoast, the integration with Showit, etc). 

Squarespace has also made great improvements to their SEO implementation. However, as I’ve mentioned in another FAQ, any blog is better than no blog (with some extreme exceptions like spammy content, of course).