Meet Kassie -
Storyteller, Copywriter & Brand Voice Weaver behind Write by Firelight
“Don’t deny your fire, just be who you are and burn.” - Mark Anthony
Hello, friend.
I'm Kassie
The words we use to market ourselves and our brands are powerful.
My goal is to create authentic, approachable and emotionally persuasive copy: words meant to connect and inspire. While I started my copywriting business for many reasons, the thing I fight for day-in and day-out is my commitment to create meaningfully. I was tired of looking at major retailers and trends, of abiding to commercial and industry standards at the expense of what really matters.
My wins have always been how many people I have connected with on a deep level. On how many lives we can touch with shared stories and thoughtfully-spoken words.
I want to bring my love of language, poetry and storytelling to a world of taglines and goldfish attention spans.
And I know I’m not alone. Even now, in the land of algorithms and platform hopping, I’ve found:
Photographers
Herbal Alchemists
Musicians
Real Estate Agents
Designers
Accountants
Artisans
Makers
& Writers
All committed to their craft.
To connecting.
To inspiring.
Your business’s copywriting doesn’t have to feel like marketing. It can feel like a community and even a bit like home. And if you like, it can even feel like poetry.
My job is to keep your creative light — to keep your brand’s messaging — alive.
It should inspire you, not fill you with anxiety. No matter how technical your work is or how creative it is, your copy should draw in clients, customers and an audience you genuinely love working with and creating for.
RECENT SPARKS
Write by Firelight clients
In Their Own Words
“KASSIE CONNECTED WITH MY WORK AND MY HEART IN A WAY I WASN’T PREPARED FOR”
“The words she wrote for me were more than words but expressed things about my brand and work I've been struggling to nail down for years! She truly listens to you and your vision. I didn't want fluffy run of the mill cheesy copy that I see everywhere. she brought a unique style and kept everything heartfelt without it being sappy or cheesy. I highly recommend her for all things words. She's my go to wordsmith and a great friend now as well!"
- Leah Thomason Photography
the beginning..
I've always been a writer, but I haven't always known that.
For me, writing is like breathing. But when it came to careers, I always put "vet" or "teacher" on my elementary worksheets. These were familiar, tangible paths. Writing was just what I did – a hobby, an outlet.
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When it came to declaring my major in college, philosophy was my first choice. It was bold and I definitely romanticized it. Most people were VERY skeptical (especially since I had no plans to become a lawyer), so I quickly changed my mind. From there, I went with what I thought was more practical: psychology.
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Yet, every time I started envisioning future job options, it didn't feel right. I began to panic. I was racking up student loans, and I needed to have it all figured out.
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Thankfully, in my second semester, my dad told me I should watch Steve Job's (now famous) commencement speech. That week, I changed my major to Creative Writing.
The revelation, the spark…
From then on, how I made all my decisions changed:
Knowing it's okay to wander off the beaten path, follow your curiosity and trust your intuition.
That it's okay to not have it all figured out, to change your mind – and then change it again. That you can't connect the dots looking forward; you can only connect them looking back – trusting they'll connect in your future.
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Became an in-house Associate Copywriter
March 2016
Lived in NYC for 8 weeks attending NYU’s Summer Publishing Institute
May-July 2015
Copywriting Intern at an artisan jewelry company
March 2015
Copywriting Intern at a tech startup in Austin
March 2015
Graduated with my BA in English
December 2014
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We move to the Idaho mountains...
March 2022
Write by Firelight is founded & my freelance & travel journey begins
October 2021
Became the Sole Copywriter at the artisan jewelry brand
July 2020
Transferred to Social Media Communications Coordinator
March 2017
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Write by Firelight continues burning bright with THE BEST humans and clients
October 2024
We move back to Texas as my freelance biz grows
November 2023
We move to the PNW, specifically Washington.
I start contract copywriting for brands like James Avery, Cinemark Theatres and more.
June 2022
The common thread throughout it all has been a fierce love of telling people’s stories – serving others and listening to their hearts.
That’ll always be my spark.
Ready to work together?
let's connect
Little Snippets of Kassie
When I’m not writing, you can find me:
01. Cozying up with a good book & Lily
02. Wandering off the beaten path with the Gandalf to my Bilbo (ie, my husband) + Lily
03. Dreaming about breakfast, second breakfast, elevenses…
04. Resisting the urge to buy more books and journals (thank goodness for local libraries)
05. Pottering about baking, gardening, napping, doting on family (living my best hobbit life)
06. Gushing about my clients over coffee or margaritas
07. In a Texas river or by the sea
08. And yes, writing by firelight,
sunlight,
starlight… always seeking the light.
08. And yes, writing by firelight,
sunlight,
starlight… always seeking the light.
the creative copywriting packages
“People don’t
buy goods and services.
They buy
relations,
stories,
and magic.”
- Seth Godin
for Wedding Pros, Artists, Makers, Boutiques, Real Estate Agents
– no matter what you do, if you’re looking for meaningful marketing, you’ve come to the right place.
Email Copywriting
Blog & Pinterest Copywriting
