Website Copywriting

We’ve hopped on a call, we’ve connected and now it’s time for me to send over next steps. This post-call email will have next steps like: copywriting packages for you to choose from (if you haven’t already decided), pricing and payment plans, plus more details on your proposed project. Communication is a super important part of my process, so this is just another way I outline everything so you never feel in the dark about my copywriting process.

The Email Proposal

Once you’ve confirmed your project and payment plan, I’ll send over our copywriting contract and a link to schedule our strategy call! You’ll pay your initial invoice when scheduling our call, and then I send over a custom questionnaire for you to muse over before we meet.

The Contract & Setting Up Our Strategy Call

I call this the cozy call, because while strategy call sounds much more professional, it’s extremely important to me that my clients feel comfortable to dig deep. I want to know all about who you are as a business, the story that led you here and what lies at the heart of your brand. I ask aaaalllll the questions, doing my best to slip into your head and create a brand voice that feels like home. So come with a snack, some coffee or tea and a furry friend on your lap. The spark to your brand’s story starts here…

The Copy Call – [The Cozy Version]

This is the part where I do TONS of research on your industry, your craft and what inspires you. I pour over my notes. I drink a lot of coffee. I bleed at my keyboard (figuratively of course) and come up with something that moves you to tears. Ok, you don’t have to cry. BUT I do put my whole heart and soul into making sure it’s exactly what you’ve always been trying to say, but just haven’t found the words – until now.

The Writing

For the Copy Kindling Packages, you’ll receive your first draft of copy 7 days after our copy call. For the Spark Starter Package, you'll receive your first draft of the BVG 14 days after our Spark Starter Call. I deliver Brand Voice Guide copy in a shared Canva doc and website copy in a shared Google doc. Both are meant to be super collaborative, where you can edit, insert comments and all the feedback. 

The Draft Delivery

Your thoughts and feedback are one of the most important parts of the copywriting process. Without it, a copywriter can’t know what resonates and what doesn’t. We simply can’t crawl into your head and write fiery copy without it.

Having been in college creative writing courses and working as an in-house copywriter for large brands, my skin is thicker than most – and I know first-hand how crucial the review process is. So I always encourage my clients to get as detailed and honest as possible. It’s where I thrive and where some of the best sparks can be found.

The Feedback (is the most important part)

Once you’re in love with every morsel of your website copy, the Google doc is all yours! Or, if we’re collabing with a website designer, I add them to both the Canva (if you have a BVG) and the Google doc. There, they can copy and paste all the copy they need and leave any feedback, questions or comments as they work through copy placement.

The Final Word(s)

Whether you’re working with a website designer or DIYing your website design, I’ll be on standby to make sure every word is a Goldilocks fit. I also check in regularly to see how things are going. I’ll offer an extra set of eyes during the final finessing stages when you’re gearing up to launch your website into the world. 

In essence, I’m here for you long after I’ve written your copy. It’s my greatest joy to be my client’s go-to wordsmith even after their website is complete. We get to know each other so closely, you can bet I’ll be cheering you on no matter where your story leads.

The Afterword