Shelved In The Copywriting for Creatives Portfolio
Meet The Muses: Equilibrium Photos
It would be an understatement to say I’ve fallen head-over-heels for Emma & Ezra, the Ohio wedding & elopement photographers behind Equilibrium Photos. Emma is such a warm, kind soul, that I immediately knew working with her to bring their “National Parks” and “humans who give a damn” vibe to life would be a DREAM.
Behind the Brand
Equilibrium by definition is a calm state-of-mind, but for Equilibrium Photos, Emma & Ezra have created a calm state-of-love.
Their photography captures how each heart is a polar force, magnetically moving and balancing each other perfectly.
It’s the artistic balance between Emma & Ezra, all alchemizing together into their distinctive earthy and warm photography.
They wanted to enter the next chapter of their business with a strong vision and voice – seeking out all the wayward and wild-hearted lovers ready to document their grandest adventure yet.
Their Copywriting Hopes & Dreams
Emma & Ezra are all about the wildly in love, the retro-inspired and the people who love to be different and unique. They loooove connecting with passionate creatives and creating outside the box.
They were also DREAMING of booking more elopements and adventure weddings, so it was super important their brand messaging and website copy spoke directly to their dream clients and why they love doing what they do.
Speaking the Magic Words
What we did: The Spark Starter Website Copywriting Package & Optimizing Their Blog Posts
I always get a little teary-eyed when someone tells me at the end of the call, “I KNOW I want to work with you, what’s next?” And Emma also immediately knew she wanted to really get to the heart of Equilibrium Photos – which is why she went with my Brand Voice Guide + Website Copy package, the Spark Starter. We wove their positioning statement, their power pillars, their mission statement, their brand promise… ALL OF IT. If I didn’t already love them, after writing their copy, I really loved everything Equilibrium Photos, and it’s easy to see why:
Brand Voice Guide
Website Copywriting & Messaging
“Working with Kassie has been one of the absolute best experiences. I feel like I met my soulmate who lives on the opposite side of the US.
I hired Kassie for her Spark Starter Web Package to help overhaul my website copy. From initial consultation, Kassie has made me feel incredibly empowered as a creative. She asks you questions to help open your soul, so she can effectively add your voice to your brand, and most importantly she takes the time to get to know you and your core values.
Not only is Kassie’s turnaround time incredibly quick, she is readily available to hop on a call, quick to respond about changes and extremely affordable. I can not wait to continue my working relationship with Kassie in the blog world. I couldn’t imagine working with anyone else!”
– Emma, Equilibrium Photos
The Ever After
A couple weeks after their website launched, Emma sent Robyn (Wild Cacti Creative) and I the best DM ever, and it was really just the proof in the pudding that the words you use to speak about your business AND a strategic SEO strategy is SO IMPORTANT.
I know by this point I’m turning into a broken record, but getting to find kindred Creatives like Emma & Ezra, falling in love with their stories and their craft… well, that’ll never stop being the best part of this copywriting journey. Because what’s the point of working together if you aren’t invested heart & soul, amiright?
The Brand, Copy & Web Design Dream Team
- Website Design: Wild Cacti Creative
- Brand Design: Desijn Studio
- Brand Voice Guide, Website Copy & Blogging: Write by Firelight
Are you a wedding photographer looking for a copywriter to help you with your website or branding copy?
They say a picture is worth a thousand words.
But, what if it was woven with equally powerful copy?
Good design + exceptional services or products + good copy need each other for the most impactful brand experience. I’ve worked with many designers, artists, and photographers that start out believing their work will speak for itself — no words needed. And it’s true, they call it visual storytelling for a reason.
BUT THE THING IS: If you can’t articulate who you are and why you’re so different, no one else will be able to either. You have to own your brand’s story, both the spoken and the unspoken.
I know how this medley of thoughtful design and copy can lead to exponential results.
I’ve seen how brand storytelling can take “that’s really pretty” to — “YES, I see myself in this and want to own a piece of it now.”
That’s not even touching on the SEO value of website and blog copy.
If you don’t tell your story, no one is going to. No matter how passionate or talented you are. It’s yours to own and define.
I’d love to help you find the spark to yours ✨
