Jane Austen-inspired, Romantic, Soft & Dreamy
This website copywriting project for photographers is inspired by sweeping mountain meadow moments, heirloom love, and the kind of romance that leaves you a little giddy & breathless.
A few of our favorite lines from the project
MEET THE MUSE: CHEYENNE BRADFORD PHOTOGRAPHY
The second I hopped off our first call, I was swooning over Cheyenne — her kind, bubbly heart, and all the Jane Austen daydreams she had dancing around in her vision for her new website. I knew right away this would be one of those projects where romantic website copywriting would take center stage with every word designed to sweep her couples off their feet (both literally & figuratively: her photos feature a lot of partners whisked off their feet in mountain meadows)!
⟡ ⟡ ⟡ ⟡ ⟡ ⟡ ⟡ ⟡ ⟡ ⟡ ⟡ ⟡ ⟡ ⟡
BEHIND THE BRAND
Cheyenne’s work transports couples into that majestic, swept-off-your-feet kind of love story. Getting to craft copy to match that soft, romantic, and heirloom-inspired atmosphere made my creative soul oh-so-happy. As someone who has been reading Jane Austen every year since 2008, it’s like I found my creative soulmate. High school me would never believe it!
I looove when my clients come to me with a strong creative vision like this. Cheyenne’s whole spirit was so wrapped up into this project, and it’s one that had us both crying happy tears by the end (see her feedback at the end, aaahhhhh).
This was romantic website copywriting infused with personality, literary nostalgia, and the passionate belief that photography should capture the exact same feeling as the great love stories being told for generations.
Ok, I’ll stop waxing poetic & get to the heart of things…
THE WEBSITE COPYWRITING PROJECT FOR PHOTOGRAPHERS | DETAILS & GOALS
THE BRAND:
⟡ Cheyenne, a wedding creative with a Jane-Austen-inspired brand voice and the tagline “For the ardently in love.” (STILL OBSESSED.)
THE VISION:
⟡ Romantic, intentional, and dreamy — no moody or edgy vibes. Think softness, storytelling, and stunning scenery.
⟡Wanted to make her couples feel like they’ve stepped right into a Jane Austen novel — giddy butterflies, intimate elopements, and sweeping Colorado mountain views.
⟡ Romantic copy that gave the same feeling as the 2005 Pride & Prejudice.
So I went all-in and wrote romantic website copy that celebrated her dreamy style—the kind that gives you the same feeling as that scene in Pride & Prejudice (2005) when Darcy meets Elizabeth in the field at dawn.
Swooooon.
THE RESULTS…
⟡ Wrote copy that felt incandescent—soft, cinematic, and deeply rooted in love.
⟡ Captured the heart of Cheyenne herself—her sweet (and definitely Southern), bubbly self shines through every word.
⟡ Honored her vision while elevating it beyond “just another romantic site”—this one had soul, personality, and depth.
⟡ Immerse couples in Cheyenne’s storytelling approach on her website so her words and visuals became inseparable.
Frolic through her Jane-Austen-inspired, romantic website copy…
THE SPARKS
IN HER OWN WORDS:
It makes me “COMPLETELY, PERFECTLY & INCANDESCENTLY HAPPY!”
Literally have no critiques other than can you just write anything I ever need?! You literally got inside my brain and put my thoughts to paper and BEAUTIFULLY. I could have never conveyed what I was wanting this way.
Don’t EVER stop writing.”
-Cheyenne
THE DREAM TEAM
Website Design: Wild Cacti Creative
Branding: Desijn Studio
Website Copywriting: Write by Firelight
If you’re a wedding photographer going through a website redesign or brand redesign…
Whether you’re in the middle of a redesign or just starting to feel the creative sparks, don’t underestimate the power of the right words. If your heart’s all tangled up in your brand and you’re not sure how to say what you mean—I’d love to help you find the language that fits like your favorite line from a novel.
LET’S WRITE COPY YOU (INCANDESCENTLY) LOVE
Dear reader, this doesn’t have to be the end.
LET’S CONNECT
