THE FEELS:
Romantic, Soft & Dreamy
MEET THE MUSE
The second I hopped off our first call, I was swooning over Cheyenne — her kind, bubbly heart, and all the Jane Austen daydreams she had dancing around in her vision for her new website. I knew right away this would be one of those projects where romantic website copywriting would take center stage with every word designed to sweep her couples off their feet (both literally & figuratively: her photos feature a lot of partners whisked off their feet in mountain meadows)!
THE PROJECT SCOPE
⟡ CREATIVE WEBSITE COPYWRITING
⟡ PACKAGE NAMING
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BEHIND THE BRAND:
Romantic Website Copywriting Meets Jane Austen Vibes
Cheyenne’s work transports couples into that majestic, swept-off-your-feet kind of love story. Getting to craft copy to match that soft, romantic, and heirloom-inspired atmosphere made my creative soul oh-so-happy. As someone who has been reading Jane Austen every year since 2008, it’s like I found my creative soulmate. High school me would never believe it!
I looove when my clients come to me with a strong creative vision like this. Cheyenne’s whole spirit was so wrapped up into this project, and it’s one that had us both crying happy tears by the end (see my IG story screenshot at the end after I got her voice note).
This was romantic website copywriting infused with personality, literary nostalgia, and the passionate belief that photography should capture the exact same feeling as the great love stories being told for generations.
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THE PROJECT DETAILS
Cheyenne came to me with a Brand Voice Guide from her designer, so her vision was already steeped in romance and intention — leading with her strong Jane-Austen-inspired tagline “For the ardently in love.” (STILL OBSESSED) From there, we built her story page by page.
The goal? To help her couples feel like they’ve stepped right into their own Jane Austen novel: the giddy, butterflies-in-your-stomach kind of love paired with the grand scenery of Colorado’s mountains and the intimacy of an elopement.
She was clear about wanting to stand apart in the wedding world. No moody or edgy vibes here. Instead, she wanted to lean fully into softness, storytelling, and soul.
So I went all-in and wrote romantic website copy that celebrated her dreamy style—the kind that gives you the same feeling as that scene in Pride & Prejudice (2005) when Darcy meets Elizabeth in the field at dawn.
Swooooon.
The Results…
These are just a few little snippets from her website close to my heart, but I am completely, perfectly, INCANDESCENTLY in love with every word she let me weave. There are a lot of “romantic website copywriting” projects out there, but I love that this one went so much deeper than an aesthetic. It took on a life of it’s own, and really immerses couples in Cheyenne’s approach to visual storytelling and love.
Frolic through her Jane-Austen-inspired, romantic website copy:
THE SPARKS
IN HER OWN WORDS:
It makes me “COMPLETELY, PERFECTLY & INCANDESCENTLY HAPPY!”
Literally have no critiques other than can you just write anything I ever need?! You literally got inside my brain and put my thoughts to paper and BEAUTIFULLY. I could have never conveyed what I was wanting this way. Don’t EVER stop writing.
-Cheyenne
My reaction to Cheyenne saying “don’t ever stop writing.” I love my clients so much, and get teary-eyed often that I get to be a copywriter for creatives (which is THE DREAM).
THE DREAM TEAM
Website Design: Wild Cacti Creative
Branding: Desijn Studio
Website Copywriting: Write by Firelight
If you’re a wedding photographer going through a website redesign or brand redesign…
Whether you’re in the middle of a redesign or just starting to feel the creative sparks, don’t underestimate the power of the right words. If your heart’s all tangled up in your brand and you’re not sure how to say what you mean—I’d love to help you find the language that fits like your favorite line from a novel.
Dear reader, this doesn’t have to be the end.
LET’S CONNECT
